Vol. 4 No. 2 (2018)

Abstract
The objective of this paper is to identify the relationship between online advertisement and purchase intentions of consumers of sports equipments in Raipur City. Online advertisement has been considered as independent variable whereas, purchase intentions was considered as dependent variable. Six antecedents of online advertisement have been considered in this study, viz. informativeness, interactivity, entertainment, credibility, irritation, and accessibility. A survey-based exploratory and correlational research design was used. The data was collected from 101 customers using sports equipment of various telecom brands through structured questionnaires. Multiple regression analysis was used to determine the causal relationship between both the independent & dependent variables. Results depicted that the credibility, interactivity and irritation have significant and positive impact on purchase

During last decade, various studies have shown the importance of morphological parameters in sports perfor- mance. Objectives: The present research investigation was undertaken to study the anthropometric profile and body proportionality of elite Indian women Football playersas well as to determine the variation in playersac- cording to their playing position. Methods: The data for present cross-sectional study were collected on 64 elite female Football players out of whom 28 were international and 36 were national players who won top four po- sitions at senior national level. They were ranging in age from 21.5 to 27yrs.They were further divided into Forwards(n=28),Midfielders(n=16),fullbacks(n=12)and Goalkeepers(n=8).Various anthropometric measurements were taken using standard anthropometric equipments and by following standard techniques. Body proportions were calculated from anthropometric measurements. Results: The findings of the study show that women Football players are heavier than universal phantom. They resemble with universal phantom in sitting height,upperarm and calf girths. However, the differences in body morphology and body proportions were found to be statistically insignificant among different positional groups. Discussion: The trend in team games is to improve the respon- sibilities of players.